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Located in Liverpool - the hometown of The Beatles and a UNESCO City of Music, this program seeks to expand modern discussions about The Beatles, moving beyond just historical and musical perspectives into a wider contemporary framework. You'll examine how The Beatles, their music, and their legacy are deeply connected to various creative and cultural sectors such as music, media, social media, tourism, and heritage. By engaging with Liverpool's Beatles tourism and heritage industries, you'll gain direct insight into how The Beatles' influence shapes these fields locally, regionally, and nationally.
The program also offers chances to interact with guest speakers and visit key locations in Liverpool and Merseyside that played pivotal roles in The Beatles' early development.