BA (Hons) Marketing in Liverpool United Kingdom | University of Liverpool

Our Marketing BA (Hons) degree offers comprehensive training in core management principles while letting you focus specifically on marketing. You'll explore consumer behavior, market dynamics, and corporate engagement with these markets.
The University of Liverpool Management School's Business, Management and Marketing department climbed 10 positions to rank 25th out of 119 institutions (Times Good University Guide 2023).
Our curriculum features specialized courses covering digital marketing, branding, market analysis, customer relationship management, international marketing strategies, and marketing analytics. These modules enhance your professional marketing capabilities while building networking and career readiness. The program emphasizes ethical marketing practices, corporate social responsibility, and sustainability - shaping graduates into principled marketing professionals.

Benefiting from strong industry connections, our Marketing degree equips you with advanced marketing expertise and strategic decision-making abilities.

Throughout your Liverpool studies, you'll collaborate with regional enterprises, gaining practical experience that distinguishes you in the job market. These opportunities prepare you for careers in organizations of all sizes and specialized marketing firms.

With accreditation from both the Chartered Institute of Marketing (CIM) and Chartered Institute of Management Accountants (CIMA), our program delivers exceptional instruction from faculty with diverse academic and professional backgrounds. You'll engage with compelling, relevant material that highlights marketing's vital function in business and society.