BSc (Hons) Marketing (Study Abroad) in Lancaster United Kingdom | Lancaster University

Earning a BSc in Marketing (Study Abroad) from Lancaster prepares you for a thriving career in this dynamic, ever-evolving field. Our adaptable program allows you to customize your academic journey by selecting specialized modules in areas like brand strategy, social media management, or digital marketing to align with your career aspirations. At Lancaster, you'll gain expertise in branding, distribution, ethical considerations, strategic planning, consumer psychology, business frameworks, and the versatile skills needed for diverse marketing roles. You'll explore pressing industry questions like: What drives purchasing decisions? How are influencers reshaping marketing? And what ethical considerations surround consumer data collection?

Your third year will be spent at an international partner university, typically in Europe, North America, or Australasia, where you'll study various subjects. This overseas experience provides priceless global insights.

From day one, you'll immerse yourself in marketing studies, learning about management principles and marketing's vital contribution to organizational success while developing consumer understanding. We shape capable professionals who can create, design, and execute the marketing strategies, systems, and initiatives that drive business success.