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Daily human movement patterns are influenced by decisions about activities and consumption. These travel decisions involve determining the timing, destination, and mode of transportation, which affects public transport infrastructure demand and usage rates. Properly accommodating travel needs is essential for societal efficiency and represents a major focus for both government and industry sectors. We belong to the university's Choice Modelling Centre (CMC), the world's largest research group of its kind, maintaining connections with other top researchers in choice modeling.
Our work spans innovative methodological advancements, generates theoretical and behavioral understanding, and delivers practical applications across diverse fields such as transportation, healthcare, energy, and business/marketing.