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The Masters program explores the economic, managerial, legal, and cultural structures that shape media organizations and industries. Tailored for aspiring or current media professionals, as well as those passionate about the media field, this course integrates advanced media studies with management principles, emphasizing media economics and cultural policy.
Guest speakers from prominent organizations like the BBC, Channel 4, the Financial Times, Ofcom, MTV Europe, The Sunday Herald, the Press Complaints Commission, and the British Film Institute have enriched recent sessions. You can tailor your studies through elective courses and guided research within a specialized postgraduate center equipped with excellent resources.
The curriculum prepares you for diverse management roles in the media industry, covering areas such as economics, business strategy, media policy, intellectual property, and marketing. Additionally, the program provides a stimulating academic foundation for policy advisory, consultancy work, or further postgraduate research. Alumni have secured positions including Scottish Affairs Officer, Internal Communications Manager, Product Manager, Press Officer, Broadcasting Manager, and Creative Director.