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This CIM-accredited program leverages our strengths in marketing strategy, consumer psychology, communications, market research, and brand management. You'll explore how marketing functions at both individual and corporate levels, while examining its societal and cultural impacts. The curriculum offers chances to enhance your research capabilities and marketing theory comprehension, alongside cultivating practical leadership competencies for the global marketplace. Core courses are complemented by specialized electives, allowing you to tailor your learning to personal interests. Graduates will possess comprehensive marketing expertise, practical management abilities, and the analytical thinking required to address organizational challenges in today's interconnected world.
A 2:2 Honours degree with 55% or above in any discipline. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications.‚ÄØ