BA (Hons) Business with Marketing in Aberdeen United Kingdom | Robert Gordon University

Robert Gordon University's BA (Hons) Business with Marketing program holds accreditation from the Chartered Institute of Marketing (CIM), enabling students to qualify for specific exemptions toward CIM certification via the CIM Graduate Gateway. As part of the widely recognized business and management curriculum, this program goes beyond teaching marketing theory by offering numerous practical applications. Students explore core marketing and business principles through distinctive modules covering consumer psychology, marketing communications, and digital business strategies. During the later stages of the program, learners can customize their studies based on personal interests and career goals, with options to engage in short-term management and enterprise initiatives.

Our course offerings continuously adapt to worldwide developments, leading to the renaming of this program and its exit qualification from BA (Hons) Management with Marketing to BA (Hons) Business with Marketing.