Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Combine your passion for cutting-edge fashion with business acumen as you explore the marketing dynamics of the worldwide fashion sector. This program caters to future fashion visionaries and executives aiming to transform the international fashion landscape. The BA (Hons) Fashion Marketing and Business degree offers exclusive knowledge about commercial principles, promotional approaches, and essential brand-building methods employed in fashion, equipping you to comprehensively grasp, establish, and manage thriving fashion enterprises. You'll develop compelling promotional initiatives, retail ideas, purchasing strategies, and business proposals that provide complete insight into operating prosperous fashion ventures. While expanding your fashion marketing expertise, you'll acquire competencies in advertising tactics, global brand development, fashion retailing, visual display techniques, and procurement operations. You'll trace the footsteps of alumni from our related Fashion Communication and Promotion program, who have launched successful careers following placements with renowned brands including Vivienne Westwood, Jimmy Choo, Net A Porter, and Adidas. Career trajectories The curriculum emphasizes practical learning and industry placements. Specialized career preparation sessions focusing on professional networking, personal branding, and application document crafting will assist in securing relevant positions within the field. By interacting with industry professionals and participating in tailored workshops, graduates will emerge as tomorrow's fashion executives, strategic planners, marketing heads, and innovation pioneers. Global fashion marketing specialist Retail fashion professional Campaign management expert Public relations and events coordinator Digital media producer Brand development consultant Social media strategist Visual presentation designer Fashion procurement specialist Product merchandising professional Business operations manager Fashion startup founder