BSc (Hons) Fashion Marketing with placement/study abroad in Manchester United Kingdom | Manchester Metropolitan University

The BSc (Hons) Fashion Marketing program prepares students with crucial skills for careers in fashion marketing. In today's highly competitive fashion industry, effective marketing strategies are vital for success. This course focuses on teaching and applying core marketing principles while exploring all facets of fashion marketing within a global and sustainable economy. Students will examine various topics, from entrepreneurial ventures to luxury brand strategies, through expert-led instruction, collaborative projects, and independent learning opportunities.
Marketing professionals orchestrate all brand-consumer interactions, directly impacting sales volume and business profitability. A key program focus involves studying circular economy principles and how sustainable practices affect both environmental outcomes and customer relationships.
The curriculum covers interactive fashion marketing, digital strategies, AI applications, personalized marketing approaches, micro-influencer dynamics, sustainability practices, and user-generated content. Students will also gain comprehensive understanding of fashion industry operations, product development cycles, and how local/global socio-economic factors shape fashion trends and marketing communications.