BSc (Hons) Business with Marketing (City, University of London) in London United Kingdom | Kaplan International College London

The Business with Marketing program provides comprehensive insights into business operations through the lens of marketing. This specialization is one of several options within the Business Management degree track. The Business with Marketing route will especially interest those who view marketing as pivotal to organizational strategy and are curious about the diverse activities encompassed by marketing. You'll explore various marketing topics such as the marketing mix, consumer psychology, brand development, and promotional strategies. A key focus will be examining how marketing continues to evolve. You'll discover marketing's expansive role within companies and its strategic importance across numerous industries.

Acquire foundational knowledge of business management theories, concepts, and methodologies. Master marketing fundamentals and explore various strategic approaches. Develop proficiency with analytical tools to assess product or service demand within markets. Understand how different marketing disciplines interconnect and complement each other