Birmingham,
United Kingdom
Type
Public
Degrees offered
Bachelor's Degree
BA (Hons) International Marketing (Top-up) in Birmingham United Kingdom | Birmingham City University
Birmingham City University
|
Birmingham United Kingdom
Visit institution website
for more information
Qualification
Bachelor Degree with Honours
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
GBP
16,085
(c. USD21,541.19)
Attendance
Full-time
Full-time Duration
12 months
Our BA (Hons) International Marketing (Top-Up) program enables you to gain hands-on experience in our dedicated marketing agency. This international marketing degree completion course helps expand your understanding of global marketing practices in today's business landscape. We'll guide you in applying theoretical knowledge to practical business situations, preparing you for the workforce by exposing you to real-world challenges.
You'll engage in diverse, cutting-edge scenarios that enhance your skills while learning from multicultural perspectives.
During this final year, you'll study advanced modules covering modern marketing techniques and current business topics, including digital advertising, e-commerce, and strategic marketing planning.
This program lets you customize your studies to align with your desired career path. By focusing on practical application, you'll graduate ready to tackle workplace challenges with confidence.
Numerous chances exist to collaborate with real companies and enhance your professional profile. These opportunities come through The Link (our in-house marketing agency), university competitions, Employability Challenge Week, the Leadership Challenge, plus external events and contests.
The specialized marketing curriculum will equip you with the skills needed to launch a successful career in the marketing field.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.0
Qualification Requirements
Level 2 Qualifications -
GCSE - GCSE English language and mathematics at grade C/4 or above
Equivalent level 2 qualifications can be accepted
Must have been achieved at the point of enrolment
Irish Leaving Certificate (Ordinary Level) - English Language and mathematics taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1).
Scottish National 5 - English language and mathematics at grade C or above
Must have been achieved at the point of enrolment
Level 3 Qualifications -
ABE Advanced Diploma - At least grade B in two modules
Must be in a relevant subject area
Considered on an individual basis
Certificate in Higher Education (Cert HE) - Pass with 120 credits at level 4
Must be in a related pathway
Subject to satisfactory comparability of modular content at level 4. A transcript will be required
Considered for entry onto Level 5 for International Business all others level 6 only
Diploma in Higher Education (Dip HE) - Pass with 120 credits at level 4 and 120 credits at level 5
Must be in a related pathway
Subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.
Considered on an individual basis
Foundation Degree (Level 5) - Pass with 120 credits at level 4 and 120 credits at level 5
Must be in a related pathway
Subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.
Considered on an individual basis
A minimum of 60% overall must be achieved
Higher National Certificate (HNC) - Pass with 120 credits at level 4
Must be in a related pathway
Subject to satisfactory comparability of modular content at level 4. A transcript will be required
Considered for entry onto Level 5 for International Business all others level 6 only
Higher National Diploma (HND) - Pass with 120 credits at level 4 and 120 credits at level 5
Must be in a related pathway
A minimum of Merit profile overall
Subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.
Considered on an individual basis
IELTS - 6.0 with no banding below 5.5.
TOEFL IBT - Overall 80, Reading - 20, Listening - 18, Speaking - 21, Writing - 19, PTEAcademic - 64
GCSE - GCSE English language and mathematics at grade C/4 or above
Equivalent level 2 qualifications can be accepted
Must have been achieved at the point of enrolment
Irish Leaving Certificate (Ordinary Level) - English Language and mathematics taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1).
Scottish National 5 - English language and mathematics at grade C or above
Must have been achieved at the point of enrolment
Level 3 Qualifications -
ABE Advanced Diploma - At least grade B in two modules
Must be in a relevant subject area
Considered on an individual basis
Certificate in Higher Education (Cert HE) - Pass with 120 credits at level 4
Must be in a related pathway
Subject to satisfactory comparability of modular content at level 4. A transcript will be required
Considered for entry onto Level 5 for International Business all others level 6 only
Diploma in Higher Education (Dip HE) - Pass with 120 credits at level 4 and 120 credits at level 5
Must be in a related pathway
Subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.
Considered on an individual basis
Foundation Degree (Level 5) - Pass with 120 credits at level 4 and 120 credits at level 5
Must be in a related pathway
Subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.
Considered on an individual basis
A minimum of 60% overall must be achieved
Higher National Certificate (HNC) - Pass with 120 credits at level 4
Must be in a related pathway
Subject to satisfactory comparability of modular content at level 4. A transcript will be required
Considered for entry onto Level 5 for International Business all others level 6 only
Higher National Diploma (HND) - Pass with 120 credits at level 4 and 120 credits at level 5
Must be in a related pathway
A minimum of Merit profile overall
Subject to satisfactory comparability of modular content at level 4 and 5. A transcript will be required.
Considered on an individual basis
IELTS - 6.0 with no banding below 5.5.
TOEFL IBT - Overall 80, Reading - 20, Listening - 18, Speaking - 21, Writing - 19, PTEAcademic - 64
Tuition
GBP
16,085