BA(Hons) Business and Digital Marketing Management in Huddersfield United Kingdom | University of Huddersfield

The world is being transformed by digital, mobile, and social media technologies. This program positions you at the cutting edge of these dynamic changes, equipping you with both digital marketing knowledge and essential business management capabilities. You'll explore how global businesses leverage social platforms for marketing and participate in creating digital campaign strategies. Additionally, you'll develop comprehensive business management competencies, covering everything from team leadership to ethical business operations and organizational change.

Your learning will combine hands-on practice with instructional lectures, interactive workshops, seminar discussions, and collaborative group projects.

The program starts with foundational business and marketing concepts. You'll examine corporate management structures, consumer behavior drivers, and effective marketing approaches. We'll also analyze how digital innovations are reshaping business and marketing landscapes.
Course modules emphasize developing analytical skills for understanding digital technology's role in modern business and marketing environments.
During your third year, you'll have the option to complete an industry placement, gaining practical experience in a professional setting. This valuable opportunity allows you to apply and showcase your skills across various organizations.

4 years including placement year