BA (Hons) Marketing and Management with Study Abroad in Durham United Kingdom | Durham University

Durham University | Durham United Kingdom
Visit institution website for more information
Qualification
Bachelor Degree with Honours
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
GBP 27,600
(c. USD37,061.28)
Attendance
Full-time
Full-time Duration
48 months

Integrating insights from psychology, sociology, anthropology, philosophy, and economics, this diverse and engaging program explores consumer behavior and how companies leverage these insights to promote their offerings.

By blending modern marketing with business administration, you'll gain insights into various markets, learn to anticipate and analyze consumer actions, spot emerging trends, and craft brand strategies. The management curriculum incorporates financial, entrepreneurial, and strategic elements. When studied in combination, these disciplines open doors to diverse career opportunities, whether you're pursuing specialized marketing positions or broader business leadership roles.

This adaptable program connects academic concepts with practical business experiences through industry guest speakers and hands-on projects tackling real corporate challenges. It provides numerous opportunities to customize your learning as your interests develop. You can complete the program in three years, incorporate an internship year, or study abroad for one year.

The first year establishes fundamental marketing and management competencies. Later years deepen your expertise in digital marketing, consumer psychology, brand development, market analysis, and strategic communications. Numerous elective courses allow specialization in areas like retail marketing or social impact campaigns.

The program concludes with either a thesis or capstone project focused on your chosen marketing specialization.


Destination of Study

Subjects of Study

Language Requirements

English
IELTS 6.5

Qualification Requirements

A proficiency in Mathematics is required. If not taken as an A level, a grade 7 (or grade A) in Mathematics at GCSE is required. We also accept the Core Mathematics Qualification at grade B in lieu of our GCSE Mathematics requirement. A level offer – AAA BTEC Level 3 National Extended Diploma/OCR Cambridge Technical Extended Diploma – DDD IB Diploma score – 37 with 666 in higher level subjects. If Mathematics is not taken at higher level, then it is required at standard level 5. In addition to satisfying the University’s general entry requirements, please note: We consider all A Level subjects, with the exception of General Studies – therefore General Studies would not be included in any offer. We consider each application holistically, on an individual basis and against the other applications we receive. Whilst academic achievement is important, it is not the only factor that we consider when assessing applications and applicants who have achieved, or are predicted to achieve, close to our typical offer, but who have not met it exactly, will be welcome to apply if they have a strong application in other key elements, for example if they can demonstrate merit and potential through their personal statement or their reference. We welcome applications from those with other qualifications equivalent to our standard entry requirements and from mature students with non-standard qualifications, please email us for more information. Applicants for whom English is not their first language will be required to offer IELTS of 6.5 (no component under 6.0); or the University approved equivalent. We also require proof of English Language proficiency for students from the European Union. We are willing to consider applications for deferred entry from those who have well- structured plans for work or travel, for example. We may, however, need to restrict the number of deferred entry offers we make because we have to be careful not to fill too many of next year’s places in advance. However, if you do apply for a deferred place and are unsuccessful, you are welcome to reapply the following year. You are welcome to apply if you are taking resits; we do not make higher offers to students who declare resits. TOEFL iBT - 92 with no component under 23

Tuition GBP 27,600
Durham, United Kingdom
Type
Public
Degrees offered
Bachelor's Degree

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