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This program equips you for a professional journey in marketing management. It covers essential marketing topics such as economics, accounting, consumer behavior, digital and social media marketing, brand management, and corporate social responsibility. With a practical approach, it emphasizes applying theoretical knowledge to real-world marketing scenarios while enhancing career readiness. The curriculum is tailored for roles in marketing research, management, product development, branding, advertising, and related fields. The extended option is ideal if you aspire for a marketing degree but don't meet conventional entry criteria.
Graduates will be well-prepared for diverse marketing careers, including management, advertising, public relations, and brand development.