BA (Hons) Digital Marketing in Portsmouth United Kingdom | University of Portsmouth

Build the essential professional skills required to excel as a contemporary digital marketer through this CIM and IDM accredited BA (Hons) Digital Marketing program.

You'll master crafting digital marketing strategies for diverse organizations while distinguishing yourself to employers with a comprehensive portfolio of marketing initiatives and real-world client projects upon graduation.

Delve into both creative and analytical dimensions of digital marketing, blending practical client experience with in-depth marketing theory, while utilizing industry-standard tools including the Adobe suite, Google Analytics, Hubspot, and social media platforms throughout your studies.

Develop expertise in customer engagement through digital channels and learn to evaluate communication effectiveness using data analytics. Following your first year, you'll select specialized focus areas such as advertising or product innovation.

Opting for an industrial placement year allows you to graduate with valuable workplace experience alongside your academic qualifications. This paid opportunity occurs after your second or third year, with guidance from the University Careers and Employability service and our Placement Club.

Throughout the program, you'll gain insights from industry leaders and guest speakers, preparing you to make meaningful contributions in the field.
4-year sandwich program with optional work placement.