MSc Advertising and Public Relations Management in Leicester United Kingdom | De Montfort University

The MSc in Advertising and Public Relations Management equips you with industry-standard skills and knowledge to excel in advertising and PR careers across various business and communication settings.

Through research-driven learning, this program helps both marketing newcomers and undergraduate-level graduates grasp and implement strategic communication practices in a global context.

With a managerial focus on advertising and PR, this course deepens your disciplinary understanding while honing leadership capabilities. You'll master key areas including advertising strategy, consumer trends, brand PR, media planning, and budget management, with special attention to how marketing communications intersect with other business functions and stakeholder groups. The curriculum emphasizes two crucial marketing communication domains while fostering critical thinking across all advertising and PR aspects. By engaging with broader business contexts, you'll develop a comprehensive, integrated perspective of advertising and PR operations.

Duration: 12 months full-time (September start), 18 months full-time (January start)