PGDip/PGCert Digital Marketing in Chester United Kingdom | University of Chester

The UK is currently facing a shortage of digital marketing expertise, and this MSc program is designed to equip you with essential knowledge and capabilities to launch or advance a marketing career with specialized digital skills.

This program is perfect for marketing professionals seeking to develop digital media competencies, as well as graduates aspiring to enter the digital marketing field and boost their employment opportunities in this expanding sector.

You'll explore crucial aspects of digital marketing strategy, learn to implement digital technologies, and master campaign analytics. The curriculum develops hands-on creative abilities in areas including email campaigns, search optimization (SEO), digital advertising, web usability, mobile apps, target audience analysis, partnership marketing, digital public relations, and social media strategies.

Developed in collaboration with top digital experts and the Institute of Direct and Digital Marketing, our program ensures you gain industry-relevant competencies. Outstanding students may additionally qualify for professional certification.