MSc Marketing Management (Digital) with Placement in Dorset United Kingdom | Bournemouth University

This Master's program serves as a conversion pathway - perfect for graduates seeking to shift disciplines or career paths to meet the increasing need for professionals in management positions equipped with digital marketing strategy expertise. Explore fundamental digital marketing principles anchored in the strategic planning cycle, encompassing analysis, strategy formulation, execution, and performance assessment. Gain the ability to critically assess different digital marketing platforms and techniques. While focusing on digital marketing, you'll also examine core marketing management topics including strategic planning, product innovation, brand communication, and identity development. Strengthen your leadership capabilities and managerial competencies to excel in executive roles. Opt for an additional 30-week professional placement in a marketing-focused position to significantly boost your career prospects.