MSc Marketing (January) in Glasgow United Kingdom | University of Strathclyde

As an MSc Marketing postgraduate, you'll join one of the UK's pioneering marketing departments. The Department of Marketing at Strathclyde Business School leverages over five decades of world-class research, innovation, and global collaboration to provide an exceptional educational experience. Our MSc Marketing program combines academic rigor with industry insights, preparing students to address significant challenges in both marketing and society at large. This program is ideal for graduates from non-business backgrounds seeking to enter the marketing profession. Students gain comprehensive knowledge of marketing principles and their application across individual, organizational, and societal contexts, reflecting the evolving, technology-driven landscape of modern marketing across private, public, and nonprofit sectors. Our Masters in Marketing curriculum establishes foundational knowledge in Strategy, Consumer Behavior, Research, and Sustainability, serving as a springboard for specialized study aligned with career aspirations. Distinctive program elements include: a faculty renowned for research excellence across diverse marketing fields; hands-on learning through case studies and industry partnerships; capstone projects offering choice between academic research or practical consultancy work; and skills-focused instruction to boost career readiness. Our diverse international student body enriches the learning environment through global perspectives. The first semester focuses on core modules: Strategic Marketing Management, Consumer Behavior, Marketing Research in a Digital World, and Essential Skills. Second semester studies become more specialized, covering: Brand Strategy, Corporate Social Responsibility & Sustainability, Digital Marketing, Retail Marketing, Tourism Marketing, and Omnichannel Marketing Communications. During the Autumn term, students complete a capstone project, selecting either a traditional research dissertation or an applied Marketing-Works Live Project.