MA Media and Advertising in Leicester United Kingdom | University of Leicester

The MA in Media and Advertising provides comprehensive training in both theoretical frameworks and practical research methodologies to analyze and assess the advertising sector, one of the world's most innovative promotional fields. This program examines advertising through multiple lenses, incorporating interdisciplinary perspectives from Media, Communication, Cultural Studies, Marketing, and Consumer Research. Key curriculum areas include: advertising's function in media-driven consumer societies (historical context, industry practices, and contemporary challenges), the pervasive nature of promotional culture (political campaigns, public service announcements, brand development, counter-consumer trends), methodologies for analyzing advertising content and strategies, advertising's role within broader marketing strategies, and the critical study of consumer behavior patterns.