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Our Business and Management (Marketing) program offers a foundation in contemporary marketing principles and practices while helping you build specialized expertise within a comprehensive business education.
Discover how marketing influences society and the environment, and master techniques for crafting compelling concepts that address modern business and social issues. You'll analyze successful marketing initiatives and acquire practical skills applicable to both local and global marketing scenarios.
As a vital component across diverse industries, marketing allows flexibility in your studies. Tailor your experience by selecting from various electives - whether it's entrepreneurial ventures, tourism management, event coordination, or fashion industry marketing. Throughout your studies, you'll collaborate with marketing experts, pioneering researchers, and our Business School's supportive faculty team.