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In today's interconnected world, business activities span across borders with minimal regard for national boundaries when determining production locations and service delivery. This program explores the implications of this globalized business environment.
Our BSc and MA International Business with Marketing programs diverge primarily during their initial two years.
The BSc (Hons) pathway suits students seeking concentrated business studies, with foundational years emphasizing core subjects in business, management, economics, and finance.
Economics forms the program's foundation, encompassing both micro and macroeconomic principles. More comprehensive than a pure economics degree, it examines key external influences on international commerce, globalization trends, and practical policy applications.
This curriculum places additional emphasis on marketing while developing robust knowledge of global business operations and methodologies.
4 years Full Time