BA Honours Marketing Communications in London United Kingdom | University of Westminster

The growth of new media technologies and advanced customer profiling—spanning media habits to leisure interests—has amplified both the options and significance of creative choices in marketing strategies. Designed with insights from current marketing communications professionals, our career-oriented program provides you with specialized knowledge, creative skills, and the expertise to choose optimal media channels and craft impactful messages.

Enhance your career prospects by earning extra certifications through the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). As a CIM Graduate Gateway institution, we offer exemptions from certain modules in their professional qualifications, while the Digital Marketing Essentials module lets you earn IDM's Award in Digital Marketing.

You'll explore consumer behavior, customer engagement, branding, and how to gather and analyze insights that shape communications and measure marketing campaign success. Gain practical experience by tackling real client projects from external marketers or, for instance, creating an advertisement as part of a socially conscious ad campaign.