DU,
United Arab Emirates
Type
International
Degrees offered
Bachelor's Degree
Bachelor of Psychological Science (Marketing) with Advanced Entry in United Arab Emirates | University of Wollongong in Dubai
University of Wollongong in Dubai
|
United Arab Emirates
for more information
Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
AED
60,429
(c. USD16,454.45)
Attendance
Full-time
Full-time Duration
36 months
Gaining insight into human behavior and social psychology provides a major edge in the marketing field. The Bachelor of Psychological Science (Marketing) merges psychological science with marketing fundamentals, empowering students to grasp and shape consumer actions with precision.
During the program, students explore key psychological subjects that build a solid base for comprehending how individuals think, feel, and behave in different situations. This psychological knowledge is vital for developing impactful marketing campaigns that can sway and convince audiences.
Alongside psychological concepts, the coursework includes critical marketing competencies such as marketing analytics, brand management, content marketing, social media planning, digital advertising, and search engine optimization. Students will acquire the skills to use psychological theories in these domains, boosting their capacity to interpret consumer drivers and forecast market shifts.
During the program, students explore key psychological subjects that build a solid base for comprehending how individuals think, feel, and behave in different situations. This psychological knowledge is vital for developing impactful marketing campaigns that can sway and convince audiences.
Alongside psychological concepts, the coursework includes critical marketing competencies such as marketing analytics, brand management, content marketing, social media planning, digital advertising, and search engine optimization. Students will acquire the skills to use psychological theories in these domains, boosting their capacity to interpret consumer drivers and forecast market shifts.
Destination of Study
Subjects of Study
Qualification Requirements
Admission to the Bachelor of Psychological Science is possible through a direct entry in alignment with UOW Australia admission requirements or through the successful completion of a Freshman Year. UOWD is approved by the CAA to align admission requirements with UOW (Australia). This covers admission requirements of direct entry of appropriately qualified applicants to three-year undergraduate programs. Students who do not meet the direct entry requirements (for example UAE and GCC Thanawiya) will be required to successfully complete a one-year foundation studies prior to undertaking the bachelor program. All students applying for the Bachelor of Psychological Science are required to demonstrate an English Language Proficiency equivalent to an overall IELTS score of 6.0 with a minimum score of 6.0 in Reading, Writing, Listing and Speaking.
International Baccalaureate Diploma - 25 Points
IELTS (Academic) - Overall IELTS (Academic) score of 6.0 and Minimum score of 6.0 in Reading and Writing Minimum score of 5.0 in Listening and Speaking.
TOEFL (Internet-based) - 79 with not less than 20 in Writing, 18 in Reading, 17 in Listening, 16 in Speaking.
TOEFL (International paper based) - 550 with a 4.0 (TWE/Essay Writing)
Tuition
AED
60,429