BA (Hons) in Advertising, PR and Branding in United Arab Emirates | Middlesex University Dubai

This dynamic Advertising, PR and Branding program is designed to address today's rapidly evolving business and technological landscape. Developed in collaboration with industry leaders, our degree equips you with essential skills for success. It addresses modern content consumption, creation, and sharing in the digital age, emphasizing brand development and management as vital competencies for advertising and PR professionals. Covering diverse topics across these fields, the curriculum includes everything from creative advertising and video production to social media PR and location branding. You'll study traditional distinctions between paid, earned, and owned media while exploring how brand communications are reshaping this evolving media environment.