DU,
United Arab Emirates
Type
International
Degrees offered
Bachelor's Degree
MA (Hons) Marketing [Dubai Campus] in United Arab Emirates | Heriot-Watt University Dubai
Heriot-Watt University Dubai
|
United Arab Emirates
for more information
Qualification
Undergraduate Masters
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
AED
68,686
(c. USD18,702.79)
Attendance
Full-time
Full-time Duration
48 months
Edinburgh Business School secured the top spot in Scotland and ranked 4th across the UK for marketing in the 2020 National Student Survey. Our program is built around three core pillars that will ready you for tomorrow's marketing landscape - global reach, digital innovation, and sustainability. The CIM-accredited MA (Hons) Marketing degree at Heriot-Watt University's Edinburgh Business School provides the essential expertise and competencies to excel in both academic pursuits and real-world marketing careers.
The curriculum emphasizes three fundamental areas we consider vital for next-generation marketers:
• Worldwide marketing strategies
• Digital marketing approaches
• Environmentally conscious marketing
Our globally recognized faculty leads the program, bringing textbook concepts to reality through their cutting-edge research and professional insights, while incorporating lessons from real business scenarios. This methodology guarantees all learning content mirrors contemporary marketing environments, whether in consumer-facing or B2B contexts.
The curriculum emphasizes three fundamental areas we consider vital for next-generation marketers:
• Worldwide marketing strategies
• Digital marketing approaches
• Environmentally conscious marketing
Our globally recognized faculty leads the program, bringing textbook concepts to reality through their cutting-edge research and professional insights, while incorporating lessons from real business scenarios. This methodology guarantees all learning content mirrors contemporary marketing environments, whether in consumer-facing or B2B contexts.
Destination of Study
Subjects of Study
Qualification Requirements
GCE A-Level - CCD (or BBBB at AS Level)
CBSE/Other Indian Boards – 65%
American High School Diploma/SABIS - 70% + SAT I – 1000 (500 English + 500 Math)
Tawjihiyya - 80% or Elite/Advance - 75% + EmSAT (English 1400 and Math 700)
International Baccalaureate Diploma Programme - 24 points (3 HL and 3 SL)
BTEC Level 3 Ext Diploma - MMM
African WAEC/NECO/WASSCE - B2
FBISE or grade 12 equivalent - 70%
Russian/Kazakhstan (Attestat) - Grades of 5 in every subject + IELTS 6.0
French Baccalaureate - 13/20 + IELTS 6.0
Lebanese Baccalaureate - 80% or 13/20 + IELTS 6.0
As our programmes are taught and assessed in English, applicants must be able to prove their level of English language ability as part of the application process. This should be shown through one of the following means you have passed one of the following English Language Tests at the levels indicated (we will need to verify the results of the test and as such you will need to upload your original certificate as part of the application process). IELTS Academic 6.0 (with no band below 5.5), TOEFL ibt 78 including reading 18, listening 17, speaking 19 and writing 21.
Tuition
AED
68,686