Bachelor of Commerce (Honours) - Marketing in Auckland New Zealand | University of Auckland

Students who maintain outstanding academic performance throughout their Bachelor of Commerce (or equivalent qualification) may qualify for our honours program. This intensive 120-point postgraduate research initiative enhances analytical abilities and critical reasoning. Participants undertake specialized advanced coursework along with a supervised research project or dissertation, showcasing independent investigation capabilities. The program's structure varies according to your chosen specialization. Our postgraduate curriculum enjoys international recognition from corporations, enterprises and academic institutions, ensuring strong career prospects for graduates. The ASB Careers Center at our Business School offers comprehensive career launch support through tailored programs, workshops, and personalized guidance. Networking events with industry professionals provide valuable insights into regional business dynamics.

The program offers two marketing-focused pathways: Bachelor of Commerce (Honours) in Marketing or Master of Commerce in Marketing, both featuring specialized dissertation options in areas including: Marketing strategy, Brand development, Digital media marketing, Advertising and communication strategy, Market analysis, Service excellence, Value creation, Customer relationship management, Eco-conscious marketing, Shared economy models, and Tourism studies. The dissertation component provides intensive research training through personalized faculty mentorship, developing sophisticated analytical skills that enhance employability and long-term career resilience.