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The Bachelor of Business (Marketing) equips you with essential expertise to build and oversee brands that effectively engage audiences through conventional and digital strategies. You'll explore techniques for understanding consumer preferences, crafting strategic marketing initiatives, and executing promotional activities for actual New Zealand companies. The curriculum includes developing social media strategies and measuring their impact through Google Analytics. Designed with collaboration from prominent business figures across New Zealand and globally, this program offers hands-on experience. As part of your studies, you'll design and pitch marketing campaigns; past students have managed digital ad campaigns (utilizing Google Ads and Facebook promotions) for various local enterprises.
Academic requirements:
Applicants must be at least 16 years of age when they begin their studies
Successful completion of Year 13 (NCEA Level 3) with minimum of with minimum of 48 credits (approx.) 42 credits (approx.) or International Baccalaureate score 24+ or Cambridge International Examination (CIE) 120 points on UCAS tariff.
English Language Requirements: IELTS test: Academic score of 6 with no band score lower than 5.5. TOEFL Internet-based test (iBT): Score of 60 (with a writing score of 18); PTE (Academic) score of 50 with no band score lower than 42; Cambridge English Qualifications: B2 First, or B2 First for schools, or C1 Advanced, or C2 Proficiency with a score of 169. No less than 162 in each skill. OET: Minimum of Grade C or 200 in all sub-tests. NZCEL - Level 4 (Academic). Language Cert - C1 Expert International ESOL Written (LRW) PASS with no less than 25/50 in each skill and Spoken (S) PASS.