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This program isn't focused on intrusive, disruptive ads that follow you around. It's centered on concepts - ones that astonish, charm, and challenge. Concepts that naturally spread and generate buzz. Ideas capable of transforming culture, influencing actions, and making a global impact. Occasionally this involves crafting advertisements, but only those that capture attention, win hearts, and spark conversations. Other times, it means channeling creativity into technology to develop solutions for pressing societal and environmental issues. The curriculum is structured around prestigious international and domestic competitions. Industry professionals evaluate all projects. For the last 10 weeks, each participant receives guidance from an industry mentor. With their support, you and your collaborator will develop a standout year-end portfolio. You'll team up creatively to bring ideas to life, measuring your progress through competitions while tackling real-world assignments - preparing you for agency-style creative work under tight deadlines. Throughout, you'll learn from accomplished creatives and gain insider knowledge from industry leaders.
Minimum 18 years
Prerequisites: Applicants must hold a Bachelor's Degree or be able to evidence equivalent work experience.
International students must be at least 18 years of age and have an IELTS score of 6.0 with no band score less than 5.5 (or equivalent). We accept a range of internationally recognised English Language proficiency test.
If you are applying for the GDCA after completing a Bachelor's Degree you will need to provide:
If you are applying for the GDCA after having a combo of six years in tertiary or relevant work experience, you will need to provide: