Master of Business - Marketing in Hamilton New Zealand | University of Waikato

Position yourself as tomorrow's business leader and climb to the pinnacle of your field by mastering a specialized discipline. The Master of Business (MBus) is a research-intensive graduate program formerly known as the Master of Management Studies (MMS). This qualification is perfect if you aim to fast-track your career by developing deep knowledge in a business or management area that excites you, or if you're preparing for doctoral studies or a research-oriented profession.
The Master of Business (MBus) will immerse you in cutting-edge knowledge within your specialization, equipping you for executive positions demanding advanced analytical and critical thinking skills.
The program generally combines coursework with a research component (minimum 30 credits), though you may opt for a full 120-credit research thesis instead.
Typically, all coursework aligns with your undergraduate major specialization.
If you hold an honors degree or postgraduate diploma in a related field, you might qualify to complete the Master of Business with just 120 credits instead of 180. Explore the available specializations in the degree planners below.
Gain insights from seasoned academics who maintain research partnerships and consulting relationships with top global corporations, NGOs, and government agencies.
Earning your Master of Business establishes the perfect academic foundation for pursuing a PhD.
Master of Business
Marketing
The MBus program comprises 180 credits total. A minimum of 120 credits must be in your chosen specialization, including at least 30 research credits (dissertation or thesis). You may take up to 60 credits outside your primary field of study.