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New Zealand's exclusive Bachelor of Communication (Digital Marketing) program uniquely merges business studies, marketing strategy, and creative visual/verbal communication. This degree lets you blend your passion for technology with creative expression. Today's job market demands professionals who grasp digital platforms and can communicate effectively through them. Massey University's BC in digital marketing equips you with expertise across digital media formats, brand building online, and creating impactful digital content like social media campaigns. The program teaches you to implement marketing theories in digital contexts, craft digital strategies, and execute them successfully. You'll also explore the ongoing industry discussions about ethical online practices and examine current developments in digital marketing ethics.
All students must meet university entrance requirements to be admitted to the University. To be admitted to an undergraduate qualification, you will need a minimum level of academic achievement from school, or another university or tertiary institution.
Specific requirements
There are no specific entry requirements for this qualification, outside of university admission regulations.
International English Language Requirements: