Master of Business - Marketing in Auckland New Zealand | Auckland University of Technology

The Master of Business is an 18-month research-focused graduate program designed to deepen expertise in a specific business discipline while cultivating impactful research skills.

Students pursue specialized or interdisciplinary research aligned with their professional interests, supported by accomplished faculty within a collaborative academic environment. This program also serves as excellent preparation for doctoral studies through AUT's PhD pathway.

The Marketing specialization within the Master of Business enables students to investigate contemporary marketing challenges while expanding their subject-matter expertise.

Postgraduate marketing education emphasizes research immersion. Marketing students benefit from instruction by globally recognized scholars whose expertise spans consumer psychology, strategic marketing, and social marketing - with their pioneering research directly informing course content.

AUT's Marketing department facilitates regular research colloquiums and hosts international scholars. Strong industry connections provide postgraduate students with access to real-world business data and exposure to current organizational challenges.