Bachelor of Business - Marketing in Kuching Malaysia | Swinburne University of Technology Sarawak Campus

Marketing experts must comprehend their markets, investigate customer requirements and desires, and recognize internal strengths and goals. This course delves into marketing's role in the broader business environment and how a customer-centric approach drives business outcomes. Topics covered encompass market analysis, consumer behavior, performance indicators, strategic marketing plans, and promotional activities. The Bachelor of Business (Marketing) equips students with advanced marketing and management competencies crucial for careers in this field. This major aims to train individuals to grasp market dynamics, study customer demands, and value organizational capacities and aims.

Upon graduation from the Bachelor of Business (Marketing), students will be capable of: Defining and combining theoretical business principles and applying them across various practices; Systematically assessing and critically analyzing research from multiple sources to form informed judgments on innovative solutions for diverse business challenges; Developing creative, purpose-driven solutions that consider the triple bottom line impact of business choices; Clearly presenting reasoned arguments with cultural awareness and using frameworks to address ethical issues; Conveying business perspectives by selecting and implementing suitable communication methods for different audiences; Fostering intellectual independence to become critical, reflective learners aware of emerging technologies; Collaborating effectively in varied team settings