MA (Hons) Marketing [Malaysia Campus] in Kuala Lumpur Malaysia | Heriot-Watt University Malaysia

The MA (Hons) Marketing program at Heriot-Watt University's Edinburgh Business School, accredited by the Chartered Institute of Marketing (CIM), equips students with essential marketing expertise and practical skills. According to the 2020 National Student Survey, Edinburgh Business School holds the top position in Scotland and ranks fourth in the UK for marketing education.

This program's curriculum creates a foundation for academic excellence and professional marketing success.

The curriculum emphasizes three critical areas we consider vital for tomorrow's marketing leaders:

International marketing strategies
Digital marketing approaches
Environmentally conscious marketing
Our globally recognized faculty delivers the MA (Hons) Marketing program, blending theoretical knowledge with real-world applications from their pioneering research and professional backgrounds. They incorporate business case studies to demonstrate contemporary marketing practices across both consumer and corporate markets.

During the first year, students complete Edinburgh Business School's foundational courses, exploring core business disciplines such as Management, Accounting and Finance, Economics, and introductory Marketing principles.