MA in International Tourism in Limerick Ireland | University of Limerick

This advanced degree program equips students with comprehensive expertise in global tourism, covering industry practices, impacts, and critical factors influencing its growth. The curriculum explores tourism strategy, marketing approaches, policy formulation, business operations, startup creation, and consulting services.
The course content incorporates both regional and worldwide viewpoints. Sustainability principles are emphasized from day one as fundamental to tourism advancement and academic investigation. In our rapidly changing economic, social and political landscape, the tourism sector will increasingly demand professionals with thorough knowledge of international market movements and the analytical capabilities to drive transformation.
Graduate students first explore the fundamentals of tourism as a worldwide sector. Throughout their studies, they learn to apply core business concepts from economics, administration, and promotion to tourism contexts. Participants gain essential competencies to evaluate tourism metrics and analyze significant challenges facing the industry at domestic and global levels. The program strongly emphasizes developing communication abilities, strategic planning techniques, and sound judgment skills.