Dublin,
Ireland
Type
Public
Degrees offered
Bachelor's Degree
Graduates who successfully finish this program and earn the qualification are equipped to take on leadership roles in marketing. They develop the skills needed to contribute effectively to marketing teams across various organizational settings, from startups to multinational companies and nonprofit entities. The curriculum covers essential topics including consumer psychology, market analysis, promotional strategies, financial planning, global marketing approaches, online marketing techniques, and website development. For instance, during the Events management course component, participants will coordinate a campus fundraiser for a selected charitable cause.