BBs (Hons) in Business Studies (Marketing and Management) in Limerick Ireland | Technological University of the Shannon

A freshly designed Business Studies program that puts you in charge of your learning path and study methods. Engage in real-world business projects starting from your first day. Collaborate with actual companies throughout your academic journey. Benefit from a dedicated Work Placement semester in Year 3, with the option to extend your experience through summer employment. Each year, choose from four specialized electives: International Business, Entrepreneurship, Personal and Professional Development, or Language and Culture, while mastering core business disciplines to pave your way to the perfect career after graduation.
This contemporary, innovative program equips graduates for managerial roles across diverse modern enterprises, whether locally or globally. The curriculum emphasizes practical business applications through experiential projects, workplace learning, and intimate class settings. Offering varied subject options and assessment approaches, this course fosters independent, creative thinkers who form their own perspectives on society and the future of business.