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Students receive comprehensive training in contemporary brand management theories, marketing frameworks, and analytical techniques, along with innovative approaches for evaluating, refining, and implementing brand strategies and campaigns. Our MSc in Global Brand Management offers flexible study options, with full-time (1 year) or part-time (2.5 years) formats, designed to equip learners with the knowledge, perspectives, and competencies needed to excel as strategic assets for international brands in today's fast-evolving marketplace.
Applicants must normally hold an approved honours degree, to at least H2.2 level, in a marketing or business related discipline, or equivalent qualification from an approved tertiary/or professional institution.
Non-business graduates or candidates with substantial work experience may apply but will be subject to interview.