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The BA (Hons) in Marketing with Digital Media and Cloud Computing is a cutting-edge program designed for students looking to enhance their understanding of marketing principles combined with digital media at an undergraduate level. This academically rigorous course offers a comprehensive exploration of contemporary marketing strategies, digital media applications, and cloud computing technologies, exposing students to current industry trends and best practices.
This degree program caters to aspiring professionals seeking careers in marketing with a technological focus, particularly in digital media and cloud computing. Market research shows growing employer demand for these specialized skills. Students will gain both theoretical knowledge and hands-on experience with digital marketing and cloud computing concepts, offering a unique pathway into this dynamic field.
Career Prospects
The curriculum delivers a thorough academic foundation for analyzing and evaluating digital marketing strategies. Graduates will be equipped for diverse roles across various sectors - including corporate, nonprofit, and international organizations - meeting both employer requirements and national workforce needs. Most alumni secure entry-level marketing positions globally, while others use this qualification as a springboard for advanced studies or research opportunities.
Leaving Certificate
Under the new Common Points Scale for Leaving Certificate 2019, applicants must obtain a minimum of 2H5’s and 4 O6/H7, including a language. Some degree programmes will also require a minimum of O6/H7 in Maths. Please see individual course entry requirements for further details.
A-Levels/GCSE
Applicants must obtain a minimum of four GCSE passes at grade C to include Maths and English plus two A-level passes at grade C or higher.
BTEC
Students applying for any QQI (formerly HETAC) honours/ordinary degree or higher certificate must have obtained a minimum of a BTEC National Diploma in a cognate area.
FETAC Applicants
Minimum entry requirements for graduates of FETAC Level 5 awards is a full FETAC award which includes a Distinction grade in at least three modules. A full FETAC award normally consists of eight modules. A record of achievement does not meet minimum entry standards. Further details can be obtained from the Admissions Office.
Mature Applicants
If you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.
English Language Requirement
For EU or Non EU applicants whose first language is not English an additional requirement is to have achieved a minimum IELTS score of 6.0 or equivalent to qualify for admission to the Honours Degrees (level 8 programmes).