Post-Graduate Certificate in Public Relations in Toronto Canada | York University

Develop the public relations skills required to effectively communicate your brand's message to the appropriate audience through both traditional and digital channels. The part-time Post-Graduate Certificate in Public Relations enhances your knowledge of PR fundamentals, strategic planning, marketing concepts, digital storytelling, and other key disciplines to better engage your target demographic. Through this program, you'll learn to:

Design, implement, and finalize comprehensive communication strategies
Cultivate strategic thinking and digital-first methodologies to thrive in modern business environments
Produce multi-channel content (print, video, digital, visual) that resonates with specific audiences
Manage and address situations, challenges, and crises that may harm an organization's reputation
Utilize analytics and metrics to inform decision-making processes
Implement ethical practices and adhere to professional standards in public relations

Start Dates: Fall and Winter terms
Duration: 8 months