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Sheridan tackles this topic distinctively, setting it apart from other business communication programs and yielding exceptional student outcomes. This curriculum emphasizes practical, project-driven learning where you'll collaborate with actual clients rather than completing theoretical classroom tasks.
Real-world, project-focused coursework
Craft compelling and educational content for organizational publications, press releases, conference materials, speeches, and public service messages.
Communicate effectively across various public platforms including media Q&As and press briefings.
Develop digital content including websites, blogs, podcasts, videos, email campaigns, and other online communication tools.
Throughout this program, you'll gain the ability to:
Utilize the critical thinking, analysis, and strategic abilities highly valued in corporate communications and PR roles.
Integrate social media and inclusive messaging throughout all tactical communications.
Capture audience interest, shape perceptions, and drive action.
Design internal corporate communication strategies and initiatives - the industry's most rapidly expanding sector.
Formulate comprehensive plans including crisis management, media strategies, fundraising efforts, and other strategic documents.
Create integrated communication campaigns that combine all these components.
Professional Pathways
Organizations across all sectors - healthcare, education, pharmaceuticals, tech, finance, manufacturing, retail, arts, and beyond - require skilled PR and Corporate Communications experts.
Potential roles include: Communications Consultant, Community Relations Manager, PR Specialist
Communications Associate, Marketing Communications Professional, Digital Media & Influencer Strategist
Development and Events Manager, Outreach Coordinator