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Students completing the Public Relations - Integrated Communications program will address organizational requirements to create and implement comprehensive communication strategies. These plans aim to engage audiences, build public support, and align with business communication goals. The curriculum focuses on studying audience behavior and crafting unified strategies by combining multiple communication disciplines. Learners will produce professional digital, print, and visual content while developing their creative skills. The program emphasizes research methodologies with a focus on evaluating the impact of PR, marketing, advertising, digital media, and branding initiatives. In their final term, students undertake a client-focused capstone project, applying program concepts to practical scenarios. Coursework consistently highlights ethical business practices, leadership skills, professional networking, and industry engagement across all communication sectors.
Duration: 1 year
Intake: September 2024
Location: Kitchener – Doon Campus
Qualification: Ontario College Graduate Certificate