Bachelor of Business Administration - Marketing in Winnipeg Canada | The University of Winnipeg

The Bachelor of Business Administration (BBA) program provided by the Department of Business and Administration caters to students aiming for careers across private, public, and non-profit business sectors. We cultivate socially aware future leaders and innovators equipped to navigate the dynamic demands of today's business environment.

This Business and Administration curriculum fosters analytical reasoning, problem-solving capabilities, effective communication skills, and the assurance to implement these competencies. Certain classes employ the case study approach, replicating real-world business scenarios from a decision-maker's viewpoint. Interactive methods like digital simulations, hands-on activities, industry expert talks, and company visits bridge classroom learning with practical business applications. Our premier four-year BBA program readies graduates for leadership roles while laying the foundation for advanced studies like an MBA or other business-related graduate programs. Students can opt for either a broad-based 'general stream' or a specialized Area of Concentration within this four-year degree.