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In the Advertising and Marketing Communications – Management program, you'll master the essentials of campaign development and creative workflows. Using professional tools, you'll analyze consumer insights, craft strategic approaches, and gain foundational skills in design and messaging. You'll participate in media transactions across both digital and conventional channels. These core competencies form your starting point
Progress to higher-level communication studies with practical applications
During your third year, you'll explore specialized subjects like Brand Creativity, Media Strategy, Campaign Leadership, and International Marketing. Your knowledge culminates in a Capstone initiative where you'll create a comprehensive marketing plan for an actual local enterprise, building your professional portfolio.
Professional Pathways
Graduates of Sheridan's Advertising and Marketing Communications – Management program stand out for their strategic expertise and professional conduct. Blending innovative approaches with business acumen, you'll be prepared to launch a dynamic career
Potential career paths include: Marketing Communications Specialist, Digital Campaign Specialist, Online Account Specialist
Digital Content Strategist, Digital Account Executive, Marketing Campaign Director, Junior Digital Media Specialist, Junior Media Acquisition Specialist
Junior Media Strategist, Junior Programmatic Media Specialist
Ontario Secondary School Diploma or equivalent, including these required courses:
One English, Grade 12 (ENG4C or ENG4U) with a minimum of 60%
Minimum 65% overall average or
Mature student status.
English Proficiency Requirements
IELTS - overall score 6.0 with no individual band below 5.5
TOEFL iBT (Test of English as a Foreign Language) and TOEFL iBT Home Edition (DI Code: 9117) - overall score 80 with no individual section below 20
iTEP Academic - overall score 3.7
PTE Academic (Pearson Test of English) online or in person - overall score 58 with no individual section below 49
Duolingo English Language Test - overall score of 105 with no individual subscore lower than 85
Cambridge English Test Exams (B2 First/C1 Advanced/C2 Proficiency score) - overall Cambridge English Scale score 169 with no individual score below 162
CAEL (Canadian Academic English Language) online or in person - overall score 60 with no individual section below 50
Sheridan EPA test - Listening Band - 4.0 Reading Combined Band - 4.0 Writing - CLB 7
Sheridan's ESL program EAP level - A minimum score of 70% in listening and speaking and 70% in reading and writing. General Education courses and Navigating Digital Environments (INFO) minimum required grade of 50%.