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This 2-year advertising and marketing diploma program equips students with essential skills for communication careers across Canada. The curriculum provides comprehensive training in advertising fundamentals, covering media development, creative direction, and account supervision. Students will master campaign proposal development and budget planning while exploring creative approaches throughout their studies.
Participants gain hands-on experience with industry-standard technologies used in contemporary marketing environments. The program utilizes professional-grade software identical to what leading ad agencies employ for campaign strategy and creation. Additionally, students acquire expertise in search engine optimization (SEO), social media optimization (SMO), and analytics tools for major social platforms.
Career Pathways
Graduates of Sheridan's Advertising and Marketing Communications program stand out for their deep strategic knowledge, versatile business acumen, and professional demeanor. This training prepares students to launch dynamic careers in the field.
Potential career options include: Communications Specialist, Digital Buying Assistant, Media Purchasing Assistant, Media Strategy Assistant
Programmatic Buying Assistant, Campaign Director, Digital Accounts Supervisor, Online Marketing Coordinator
Ontario Secondary School Diploma or equivalent, including these required courses:
One English, Grade 12 (ENG4C or ENG4U) with a minimum of 60%
Minimum 65% overall average or
Mature student status.
English Proficiency Requirements
IELTS - overall score 6.0 with no individual band below 5.5
TOEFL iBT (Test of English as a Foreign Language) and TOEFL iBT Home Edition (DI Code: 9117) - overall score 80 with no individual section below 20
iTEP Academic - overall score 3.7
PTE Academic (Pearson Test of English) online or in person - overall score 58 with no individual section below 49
Duolingo English Language Test - overall score of 105 with no individual subscore lower than 85
Cambridge English Test Exams (B2 First/C1 Advanced/C2 Proficiency score) - overall Cambridge English Scale score 169 with no individual score below 162
CAEL (Canadian Academic English Language) online or in person - overall score 60 with no individual section below 50
Sheridan EPA test - Listening Band - 4.0 Reading Combined Band - 4.0 Writing - CLB 7
Sheridan's ESL program EAP level - A minimum score of 70% in listening and speaking and 70% in reading and writing. General Education courses and Navigating Digital Environments (INFO) minimum required grade of 50%.