Burnaby,
BC,
Canada
Type
Public
Degrees offered
Bachelor's Degree
BCIT's two-year Marketing Management diploma begins by building a strong foundation in essential business principles relevant to various sectors. The curriculum covers global and local integrated marketing strategies, digital marketing fundamentals, professional communication, sales techniques, economic theory, quantitative business skills, and accounting methods. Students typically attend 25+ weekly classroom hours while dedicating substantial time to coursework and projects. This rigorous program cultivates crucial workplace abilities like effective time management and prioritization skills.