Ontario College Advanced Diploma in Business Administration - Marketing in Ottawa Canada | Algonquin College

Obtain a versatile diploma showcasing your expertise across essential business areas, with a focus on marketing. Among seven specialization options for Business Administration students, marketing stands out. This three-year Ontario College Advanced Diploma begins with three foundational semesters, teaching core business competencies to establish a solid base before selecting your specialization.

The Business Administration - Marketing curriculum delivers comprehensive training in diverse marketing techniques applicable to both B2B and B2C sectors. Develop strategic decision-making abilities for traditional and digital commerce, covering: product development, distribution channels, pricing strategies, advertising campaigns, sales techniques, online marketing, and market analysis.

Put theory into practice through multiple experiential projects, including developing an advertising strategy backed by original research. Bring a new product concept to life and craft polished sales presentations. During your final year, gain real-world exposure through three capstone projects: website design, marketing strategy development for an actual client, and coordinating a professional networking event to conclude your academic journey.