Guelph,
ON,
Canada
Type
Public
Degrees offered
Bachelor's Degree
The Marketing Management program offers an interdisciplinary approach, grounded in liberal arts principles and leveraging the Department's specialized knowledge in marketing and consumer research.
Through the Department of Marketing and Consumer Studies, students develop professional marketing skills while cultivating civic awareness. The curriculum blends marketing instruction with liberal arts education, fostering comprehension of contemporary societal contexts. Learners acquire expertise in developing, promoting, and distributing products to generate value for stakeholders in an interconnected global marketplace. Graduates of this program will be equipped for multiple marketing career trajectories and various leadership positions.