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Our marketing curriculum focuses on understanding the motivations behind consumer and organizational purchasing decisions. This program explores marketing as an interconnected framework of business operations that encompasses product planning, development, pricing, promotion, and distribution. The scope of marketing education now includes analyzing the broader marketplace context where transactions occur. Advanced courses examine how marketing principles apply to diverse fields like political campaigns and public sector initiatives. Given marketing's expanding role and the significance of strategic choices, students need strong foundations in both analytical and conceptual approaches, drawing from various management disciplines taught at the Telfer School.