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Gain contemporary strategies from seasoned industry experts
Marketing extends far beyond simple promotions and advertisements. Discover how to develop comprehensive marketing plans by conducting market research, crafting strategic approaches, and collaborating across all business functions. Sheridan's marketing faculty infuse their teaching with enthusiasm and real-world expertise, while continuously updating course content to align with evolving industry needs.
During your initial two years, you'll establish a strong grounding in essential business principles. Starting in Year 3, you can select from diverse electives to focus on specific marketing specialties or explore multiple disciplines. You'll apply your acquired knowledge through a required internship and optional cooperative education placement.
Professional Pathways
Those completing Sheridan's Honours Bachelor of Business Administration – Marketing Management program will be prepared for diverse roles in both B2B and B2C marketing environments.
Potential career options include: Account Executive, Consumer Insights Analyst, Marketing Specialist, Product Brand Manager, Sales Consultant, Digital Marketing Specialist, Marketing Communications Professional
Ontario Secondary School Diploma or equivalent, including these required courses:
English, Grade 12 (ENG4U or equivalent) with a minimum 65% PLUS
Mathematics, Grade 12(U) (MCV4U, MDM4U, MHF4U or equivalent university-level Math) with a minimum grade of 60%.
Students who do not possess a university-level Math with a minimum 60% or who have achieved a grade below 60% may complete Sheridan's Mathematical Functions for Business (MATH18263) course, which is offered through Continuing and Professional Studies. A minimum grade of 60% in MATH18263 is required for admission.
Four other Grade 12 subjects (U or M) with a minimum grade of 60%.
Minimum 65% overall average OR
Two semesters of postsecondary education, including required courses, with a minimum of 65% overall average.
English Proficiency Requirements
IELTS - overall score 6.5 with no individual band below 6.0
TOEFL iBT (Test of English as a Foreign Language) and TOEFL iBT Home Edition (DI Code: 9117) - overall score 88 with no individual section below 21
iTEP Academic - overall score 3.9
PTE Academic (Pearson Test of English) online or in person - overall score 60 with no individual section below 57
Duolingo English Language Test - overall score of 115 with no individual subscore lower than 95
Cambridge English Test Exams (B2 First/C1 Advanced/C2 Proficiency score) - overall Cambridge English Scale score 176 with no individual score below 169
CAEL (Canadian Academic English Language) online or in person - overall score 70 with no individual section below 60
Sheridan EPA test - Listening Band - 4.5 Reading Combined Band - 4.5 Writing - CLB 8